Transitions Optical Launches First-of-Its-Kind Virtual Try-On for Transitions Signature GEN 8 Lenses

(PRESS RELEASE) PINELLAS PARK, FL – Transitions Optical has introduced a new, immersive augmented reality experience where patients can see themselves in all seven Transitions Signature GEN 8 lens colors and choose from a selection of frame styles even before they enter the practice. Users can access the virtual try-on at Transitions.com/VTO on their own desktop, mobile or tablet devices—minimizing the need for patient contact in the practice.

The technology is designed to allow users to experiment and play with Transitions Signature GEN 8 lenses in different colors across the full range of activation tints. As users tap through different lens colors and frame options, they are also able to capture downloadable photos in all stages of tint.

The Transitions lens virtual try-on uses the best in class technology provided by FittingBox to give users a realistic, interactive experience wearing Transitions lenses in auto-sized frames in real time.

Transitions Optical is leading the digitalization of the lens category by launching the first virtual try-on that allows users to control photochromic activation, especially across a range of lens colors.

"It’s more important than ever to make patients’ digital journey customizable and convenient," said Patience Cook, director North America marketing, Transitions Optical. "By sharing the virtual try-on, practices can pre-educate patients on Transitions Signature GEN 8 lenses before they visit their eyecare professional. This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation."

Astorino and Associates Eye Center proudly offers Transitions lenses and recommends that prospective buyers of Transitions use this tool!

Author

David Greening, ABOC, BS(HONS) Ophth. Dispensing David is our resident optician, and has been in optics since 2002. He attained his Bachelor of Science degree in Ophthalmic Dispensing in Kent, England (2014). He has extensive experience, having managed his own practice for many years prior to arriving at Astorino & Associates Eye Center. He is a licensed American optician (ABOC) and is well-recognized for his quality of service, attention to detail, and patient care.